It was the early 2010's and the creation of new Forums for communication and entertainment were slowly becoming the new positive revelation for the newer (and older) generations alike. YouTube, Twitter, Facebook, and other such apps.
One of the many apps that was made in the mid 2000's was Tumblr, a site where you can create blogs for others to see. It looked normal enough, but in the early 2010's, a simple post was made and started something that would change how society lived..
The particular post was of three to five digital pictures of detailed Clown Character sheets that housed at least three Clown-like beings that have diverse designs familiar to the different types of clowns known. Upon checking the profile, there was a link. A link to a website called "Dream Circuslita", an ARG of sorts revolving around the characters and the bit of lore of their world; A world that was inhabited by elegant looking clowns of all sorts, Jesters, Mimes, Sad Clowns, etc. Their lives were alike real life, except it was modified to fit with their proper motifs and harbor mysterious, yet surprisingly pleasant results. "A Comedic Hypothesis to a rather Mundane Problem", they say.
However, unbeknownst to everyone that gained (or lacked) the knowledge of this sorts, this ARG and their characters was going to become well acquainted with the real world..