Jim Kaplan isn't even his real name. It's just his most common alias. He's a con man. He preys on the gullible and stupid like Peter Griffin. In more recent years, he's surprisingly taken on the occasional credible job like selling TiVo at Circuit City, but always returns to scamming you in any ridiculous way he can. He dresses flashy, always has an insincere smile, and gives you compliments like "I was going to sell you this handsome cream but I see you already bought out the store"