Jules Archibald was the head of his own company called The Jules Archibald Foundation. During the 1960 elections, he meets Blutarch Mann and invested in his company, BLU. Jules Archibald seems to be an innocent, wealthy and influential man, being the founder of a big company and a significant amount of charisma. Beneath this layer however, is a corrupt man greedy for money and power. He conducted unethical experiments with death row prisoners with the Respawn Machine of 90% would perish.