The term used to refer to the generation born between 1997 and 2012. Gen Z is the first generation born and raised during the boom of information and communication technology. Gen Z is also called "iGeneration" or "Digital Natives", because they grew up in an era where digital technology, the Internet and mobile devices are strongly developed. 

They are also known for their interest in environmental protection, cultural and social diversity, as well as individual rights and fairness, has sMedia