Malva has long pink hair (usually tied into twintail braids) and matching pink eyes, over which she usually wears pink sunglasses. She is ruthless and competitive, both in Pokemon battles and in the world of crime. She loves her Pokemon and prefers them all to be cared for, and has joined Team Flare to build a better world, oblivious to the truth of the organization. She has shown sympathy if not empathy on many occasions. She is a genuinely friendly and charming person despite her motives.