Bendy the Demon is a cartoon character created by Joey Drew Studios as their mascot in the late 1920s. He is also the titular character of the Bendy franchise, being his namesake. The studio's flagship character, Bendy starred in a series of cartoons and comic strips thirty years before the events of the first game, often alongside other studio characters such as Boris the Wolf and Alice Angel. Bendy was also hired by Briar Label as a spokesperson for Bacon Soup.