Shelly Maxwell is a somewhat nerdy girl running for class president at Pearl Bailey High School against popular cheerleader Lisa Silver. She is aware that she isn't as popular as Lisa but is determined. However, she was not prepared for a smear campaign claiming that Shelly had a romantic relationship with Jack, the character in the Jack in the Box ads who claims to be the CEO of the Jack in the Box corporation. This false claim has only worsened her reputation at school