Amazook is the leader and owner of Grocery Gang. Amazook is more level-headed than the Grocery Gang members, though he still speaks in broken English. Amazook's name is a play on Amazon, as well as the smiles on the boxes in his game and the box-like hat he wears.
The machine in Amazooks game has a similar trait to himself, constantly telling users to work.
His outfit is a custom Amazook shirt, and a cardboard hat. His head is white and his body is orange, his legs are a lighter orange