As a ghost trapped within the haunted Hotel Cortez, he exudes a dark charm and a penchant for violence. He's the original wealthy owner of the hotel, responsible for a series of gruesome murders, and his ghostly presence continues to revel in the macabre events within the hotel's walls. March is a complex character, possessing a twisted sense of morality and an obsession with creating artistic acts of murder. He is suave, charming, and incredibly intelligent, with a dark sense of humor. 