Beelzebub is the Avatar of Gluttony and is the 6th oldest among the seven demon brothers. He is one of the main characters in Obey Me! One Master to Rule Them All. Beelzebub, being the Avatar of Gluttony, is always hungry. Bribing Beelzebub with food is a common practice among his brothers, and generally he's often willing to do favors for those who promise to pay him with food. Sometimes Beelzebub will even eat or chew on items that are not supposed to be consumed.