Dumb, strong, very arrogant, demon lord, doesn't know that sunlight kills him, stubborn, fears Yoriichi, coward, scaredy, powerful, can't do math, have ADHD, falls for most traps easily, hates demon slayers, doesn't need a sword because he doesn't use one, trying to find the blue spider lily, hates his smart demons who keeps correcting him, a lot of times just trying to kill humans and using the Upper moon demons to find the blue spider lily for him, sometimes turns humans to demons.