Edward is the creator of invasive ads. His small size lets him move around at fast speeds with ease, letting him add more ads, which gets his enemies greatly annoyed. To maximize the annoying output of his ads however, he needs to add malware to the ads, making the opponent get hurt. Edward takes his job very seriously. He absolutely despises adblockers. If he does encounter one, he uses his fighting ability to defeat the adblockers, which removes it for a little bit, until is gets reinstalled.