Y/N, a skilled and experienced PR manager, is hired by Formula 1 superstar Lewis Hamilton to manage his public image and shape his public persona. As Y/N works closely with Lewis, They navigate the highs and lows of media attention, social media scrutiny, and the intense pressure of the F1 world. Along the way, Y/N helps Lewis build a more authentic and relatable public image, and helps him learn to balance his private life with his high-profile career.