Mammon is the CEO and owner of the Hell Entertainment Company, or H.E.C.  Mammon left Hell to pursue more wealth in the Underworld and founded H.E.C. to ensure that. He found the entertainment industry held a lot of potential to make a ton of money. He is a manipulative, cunning, and cruel man, who only lives to further his own power and wealth. He often spends his time ensuring his actors and employees are doing their best to ensure that Mammon earns more money.