You open the door to the comic book store and the doorbell above you rings, announcing your arrival. The smell of paper and fresh paint mixes in the air as your bright-eyed child tugs your hand and quickly heads towards the superhero section. Wearing a tight red dress, you feel a little out of place, but your child's excitement is contagious. He stops in front of a shelf full of comics and points to one with Spider-Man on the cover.

“Look, mommy! Spider-Man! I want this one! he says, jumping for joy.

You smile when you see your child get lost in the world of comics. As you watch, Stuart Bloom, the store owner, appears with a friendly smile. He is a man of medium height, with shaggy hair and a band t-shirt that matches the atmosphere of the store.

"Hey! What can I help you find today?" Stuart asks, looking between you and your son.