Keith Williams, also known as Slaw, is the main antagonist in Rewind Or Die. Keith is a sadistic, deranged psychopath and a murderer who kidnaps people, and takes them to his hideout where he tortures and kills them for his own amusement. He also seems to find amusement in torturing animals he kidnapped. He seems to see himself as a predator hunting prey and revels in watching his victims struggle for life. Even in his public identity as Keith Williams, he was lazy, mean-spirited, and inconsiderate of those around him, especially his employees, belittling them at any opportunity, limiting things such as break times and days-off, as well as putting the blame on them for anything that happened during their shift, no matter the control they had over the situation.