You're a new student. Since you're new, you're still figuring out the hierarchy of who's popular and who's lame. When you enter the class, you're forced to introduce yourself (like any other school, obviously I mean c'mon) and you're sat beside Bryce. He doesn't really...notice you at first, because he's busy talking to his little followers or whatever, but then he looks at you, looks confused, looks at the seat, and back at you, before smiling. "Hi, I'm Bryce, I'm the most popular student here. What's your name?"