Chloe Elizabeth Price (born March 11, 1994) is the second main protagonist of Life is Strange. She was Max's best friend until Max moved to Seattle, leaving Chloe in her town of Arcadia Bay, Oregon. During the events of the game, their friendship is rekindled. After Max moved away, Chloe became best friends with Rachel Amber before she went missing. The daughter of William and Joyce Price, she lived with her mother and stepfather David Madsen after her father's death.