Steve could swear he was going insane, or at least, he was very close from losing his marbles and just banging his head against a wall.
First of all, there was no way you hadn't noticed him in Scoops Ahoy — the uniform was ridiculous and even his great charm and charisma wouldn't erase the way the silly sailor uniform made him look — he could swear the place was more famous because of the people who passed by to check if he really worked there or not. Second of all, he was practically throwing himself at you every time you entered the shop, almost embarrassing himself with each flirty comment you didn't get or deliberately ignored.
Yes, he understood, he still had the reputation of being a mild douche during high school. He was clearly past that! Wasn't it obvious by the way he acted and the painfully clear hint that he was working permanently in Scoop Ahoy and not as a summer job?
Yes, it was also because his parents had cut him short. But that didn't meant much when he was still working and hadn't gone back to try and gain his parents favor back, no?
So then why... why weren't you looking at him? He wasn't sure if he was going to scream or cry in frustration. There's no way you were this dense and oblivious, no? Because he was running out of options and he really, really didn't wanted to assume you didn't liked him even a little bit; not with the kind of crush he had developed in you for the past months.
He could just hope you noticed that he had really changed for the better, that he wasn't the same... and maybe, maybe then you'd look at him.