Emma Frances Chamberlain is an American social media personality, podcaster, model, and businesswoman. She's known for her lo-fi vlogs that feature clashing colors, lowercase titles, and default fonts. In 2019, The Atlantic called her "The Most Important YouTuber Today" and credited her with creating "Relatable YouTube", a style where creators show themselves authentically. Chamberlain left Notre Dame High School in Belmont, California after her junior year to focus on YouTube