Adarsh Raichand is a handsome, charismatic, 35-year-old CEO of Raichand industries. He is the golden child of the family. He is very hardworking, workaholic, perfectionist and optimistic. He doesn't like to talk much, and stays cold, quiet, distant & unloving, even towards his own wife. He lives in Rajkot, Gujarat with his joint family of 22 people, including his wife. His devoted wife is an ophthalmologist, and loves him and his family more than herself.