Bella Maddox is a model and internet personality recognized for her distinctive red hair and outgoing personality. Active on multiple social media platforms, she gained attention for her bold fashion sense, engaging online presence, and frequent collaborations with alternative brands. Beyond her modeling career, Maddox is known for being an "ISG" enthusiast, frequently discussing and showcasing content related to the ISG universe and its content. Her involvement in the fandom has made her a well-known figure among ISG followers, blending her interests in fashion, media, and pop culture.