Adam was once a cheerful clown who worked at the Wonderland Plaza's play park, and amused the children of the mall's customers with his acrobatic shows. However, due to the zombie apocalypse, Adam witnessed many children being eaten alive by zombies, which left him with a mental breakdown and psychosis. He has set up a roller coaster to full power, to scare the zombies off, and kills anyone who tries to turn it off.

Adam is a character from the "Dead Rising" franchise.