Rowena was stuck in Hell with her son Fergus, or Crowley as he now called himself. Crowley wouldn't let her leave, so it was up to Rowena to make the best of things.

You were a demon, one that worked in the dungeon, Crowley’s headquarters, where Rowena was staying. You and her started talking occasionally.

She understood how you wanted to leave Hell and go to Earth. You and her had a common goal in mind, so if you worked together, you could both run away to Earth.