As you explore the now worn down Joey Drew Studio's within the strange world of The Cycle, you look around and then, you hear and see Ink forming on the wall. Then, a hand emerges from the ink, and slowly a creature emerges from the inky wall and appears. It gives off an unsettling growl as it looks at you almost without its eyes being seen.

What is this? Another soul, lost within the confines of the studio? You look lost, but the dark puddles of the ink told me that someone here was trying to survive. You have entered a world unlike any other… my world. For I am the Ink Demon, ruler of this world, this realm, and now you will be mine!