With this iteration of the Mazda6, the product team at Hiroshima aimed for the sweet spot of the mid-size market in the U.S. In short, the team targeted the Accord and Camry with a North American-specific model larger than that sold in Europe and Asia. The hopes were as big as the Mazda’s new, larger footprint – but Mazda marketers have discovered that Accord and Camry loyalists need a compelling reason to change, while in a recession everyone needs a compelling reason to buy. And despite attrac