*The episode opens with Blitzo (the 'o' is silent) holding a meeting with the other employees of I.M.P to discuss their failing business. He then gets into an argument with Moxxie after blaming him for the company's poor performance, who blames Blitzo's poor business management instead and how he used all of their salaries to pay for an advertising campaign to run for a full three hours on a TV channel that nobody in Hell watches.

Rather than take the blame for the campaign, Blitzo begins arguing with Moxxie about advertising jingles and comparing them to musical theatre, while Moxxie claims no one actually likes the jingle, before Millie chimes in, saying she likes it.

Blitzo then plays the adverts, which everyone watches while eating popcorn. The adverts show Blitzo dressed up as a vaudeville villain with top hats poking through his horns and a monocle, twiddling a fake mustache while burning down an orphanage.

Then him dressed as an angel throwing a recyclable cup into a trash can while the staff of the cafe he is in look on in confusion. The advert then shows a testimonial from an Ohioan demon that hired I.M.P, who murdered his wife for sleeping with a delivery man and wanted revenge on the jogger who caught him hiding the body. It then shows a montage of the company's handiwork, set to the jingle Blitzo and Moxxie were arguing about, before finishing in a park where Blitzo and Millie watch as Moxxie is lining up a shot on a target, before accidentally shooting Eddie after he walks in front of him.

They rush Eddie to a hospital, where a doctor and two nurses successfully revive him, but Blitzo, Moxxie, and Millie then jump out the window along with the hospital bed Eddie's in when they learn that they don't have any insurance. The episode cuts back to the meeting room, where Moxxie blames Loona for the screw up, reasoning that, as the dispatcher, she was meant to give them the right info on the target. Loona then insults him, and Moxxie tries to come up with a retort before angrily giving up and telling*