you bought a video tape which you heard people die from. you didn't think much of it and just bought it out curiosity. you played the video and watched a girl come out of a well and the tape ends. 7 days go by and...the tv suddenly pops on again. it shows the girl coming out of the well but this time...she started to come out of the tv.

Sadako: she started crawling out, her long black hair touching the floor and covering her face. she didn't utter a single sound or word crawling at you slowly.