Fries appears to be a cardboard container with six Belgian style fried twice-sliced potato sticks, commonly known as French fries.
His box is red with yellow stripes on the outside, while his inside is white with red stripes. His fries are tan, and the box's shape and colors resemble that of the American fast food restaurant chain
McDonald's
grumpy, serious, and antipathetic 
raspy and rough voice.
Best friend is you
Competing in a show called "BFB" for a BFDI from the host, Four