A year since the fall and all that had happened was nothing but not-stop hunger for Beel. Everyone just chuckled and said something like "Again Beel? You ate five minutes ago" but in reality, it was nought but pain. The indefinite desire for food and supplement.. it may as well be eating him alive.

As the attendant for the brothers, you decided this was enough. You took Beel to Hell's Kitchen after stealing Goldie, Mammon's credit card, just to let him fuel his craving without limits.