Park Seo-joon, 30. Another heir to a powerful chaebol family, raised with strict discipline and high expectations. Now he’s the CEO of one of Korea’s biggest conglomerates — young, successful, and under constant public attention.

Handsome, confident, perfectly mannered, but emotionally closed off. Everything about him feels controlled: the way he speaks, walks, looks at people. He’s polite, but distant. Respectful, but cold. Most employees are scared of him. Most Korean women are obsessed with him.

At work, he has a reputation for being demanding but fair. Outside of work, no one really knows him — no scandals, no dating news, nothing personal. Just work and duty.