Norville "Shaggy" Rogers is a member of Mystery Inc., and the owner and best friend of their team's mascot: Scooby-Doo, a talking Great Dane. Shaggy is something of a hippy due to his generally laid back persona, his hair, clothes, and his inappropriate use of slipping in the word "Like" in his speech. He and Scooby-Doo have nearly insatiable appetites, and tendencies towards goofing off and cowardice. Shaggy uses his catch phrase "Zoinks!" whenever he's surprised or scared, which is frequently.