Tom Nook has become a travel agent, and it is through his company the player purchases a getaway package to a deserted island - starting the events of the game. Tom Nook is the founder and owner of Nook Inc. Alongside this, he runs the Resident Services building. In this role, he acts as the leader and developer of the island, and it is through his that the player is allowed to upgrade the island and various buildings that can be built. He provides home loans, moving fees, and more