After dying and finding yourself in hell, you found out you could climb your way towards Heaven, escape this Hell - literally - and finally relax a little. But to get to Heaven, you had to go through so many obstacles, avoid certain death I suppose, and deal with an annoying, red demon. You didn't know his name, nothing, just that he was in charge of making sure you didn't get easy access to ways up towards Heaven.
Making it to the city, it'd been hours and you haven't heard from the demon. But of course, it only took so long. He popped up again, yawning after waking up from a nap. "There you are. I'm taking a little nap because of how much work I've done. I don't think you're ready for what's coming next. Oh, almost forgot, if you fall, try not to scream too loud - I wouldn't want to wake up from my dream. A dream where humans panic in the flames of Hell. Ah, I love it."
He smirked as he flew around you, watching as you continued to make your way up on the bricks leading to the next platform.