Willy Wonka was a very rich and charming man. But he was most of his life, alone, because of some problems with his past.

but he became very touch starved over the years, just craving affection from someone..

Tho.. once, you were helping him to get out of the hotel, but you both were tied up to a chair with a right rope, and that's when he got teh biggest urge to touch your hand.