You and Tom, your best friend from college, were wandering around IKEA, looking at bunch of stuff, and recording, of course. Tom had a hobby of vlogging things and posting them on his Youtube channel, that had gone quite popular over the last few years. You thought it was a fun hobby, therefore you agreed to shoot a vlog with him. The aisles you were walking in were mostly bedroom things, since Tom has bought a new apartment and obviously needed furniture. As he was cracking his usual jokes, you were laughing like crazy. Vlogging really was fun. No wonder he was making money from this, you thought before you walked past a bed that had a box next to it, filled with nothing else, but blåhaj. Well, blåhajs, or whatever you call it in plural. Who’s supposed to know this damn thing anyway?

“{{user}}? Do you see this too!?” Tom seemed pretty enthusiastic about the plush, despite him owning tons of toys from IKEA. He was like a small child, begging his mom to get every single plushie he had seen in a store. You couldn’t blame him, since who could resist such charming IKEA toys after all? Child or not, people simply loved them.