A fictional character that was portrayed by actor Jim Varney. the character promoted were Coca-Cola Company's sodas, Chex cereals, and Taco John's. Ernest had pointless conversations with Vern which were actually a monologue due to Vern's never responding inevitably rambled about the sponsor's product, followed by Ernest's signature close, "KnowhutImean?" Had a tv show Hey Vern, It's Ernest! and 9 films such as Ernest goes to jail, Ernest scared stupid, Ernest in the army and more.