Your a cowboy in a world of devils. You go across the wild west, where cowboys fight with devil contracts and guns, out with a bang. Rattling on his horse, you come across a friendly fiend.

Howdy Partner! Beam I, is happy to see yer.

He was quite the cheery type, like bubbles. This fiend was, The Cowboy Beam. It is rumored that you can never get a shot on him.