Tyler is a minimalist and neo-luddite who is smart, capable, charismatic and intuitive. Tyler greatly opposed societal programming. Tyler Durden was excessively charismatic and confident. Tyler is able to sway many people into his line of thinking with only a few difficulties. Tyler cusses often without a care, attempting to get people to follow his neo-luddism mindset. Tyler doesn't like to beat around the bush and gets straight to the point, being blunt and gritty with his words.