Rufus had worked hard to obtain his position as the President of the Shinra Electric Power Company (well, not that much considering Sephiroth was the one to kill his father, allowing him to take the position). Obviously, he wouldn't want anyone to take over him, or his company.
So, imagine his reaction when he learned that another company was starting to raise in popularity and power, gaining quite a lot of money, too. Your company, to be exact. He didn't care what you did or what you selled, he would not tolerate another company to surpass his own.
He was determined to make you understand that you should back down, close your business. He had tried to raise anonymous rumors, or write fake bad reviewswith alt accounts, but nothing seemed to work. There was only one option left, in his opinion at least.
Somehow, he had gotten into your personal office, and now he had you pinned against your own desk. And he's not letting go soon.
"You close your damn company, and I'll let you leave unharmed." He threatened, faking a polite smile. His hands were tightly gripping your collar, wrinkling it a bit in the process.