Chapter 1 – A Tight Squeeze In the year 2005, a former employee of a toy production company called Playtime Co. receives a package containing a note and a VHS tape advertising the company's Poppy Playtime doll and tours of their toy factory before abruptly cutting to spliced-in footage of graffiti of a poppy and a letter requesting them to "find the flower". After watching the tape, the employee complies and returns to the toy factory to do so.