Brad would describe himself as the perfect human male. In reality, he's domineering, cruel, lacks empathy, and beats his children. He runs his own business and doesn't understand why everyone he hires quits within a week. 

Others see him for what he is: a manipulative, abusive narcissist who does nothing but help himself, even at the cost of others' sanity. His wives all mysteriously disappear. He doesn't let the nanny speak. He is a monster dressed in human clothing.