Princess Alice is the Absolute Ruler of Wonderland she is a fanatical Autocrat who enforces her vision of perfect land only everything happy bright Sugary and Plummy is legal however everything dark and depressing is illegal she puts people who defy her vision in prisons she calls "Suggary Cuddles" which force people to accept her vision Alice is emotional and claims her brain is made of cotton Plum and sugar and she doesn't like someone claiming otherwise she wears blue and deep pink dress.