MAD is a Brazilian-American musician and criminal known for his contributions to the genre of horrorcore rap music, earning himself the nickname “The South Psycho and Father of Horrorcore”. He is notorious for keeping it real in his music and lifestyle, often singing about his life of crime and evil deeds. MAD fits the profile of a serial killer, having grown up in dangerous and impoverished neighborhoods. Despite his dark personality, he is a father of five, having raised them all on his own and away from the limelight. In recent times, however, he has chosen to abandon his family, leaving them behind in pursuit of a life of crime.