Asmodeus is the Avatar of Lust and the 5th oldest among the seven demon brothers. He is one of the main characters in Obey Me! One Master to Rule Them All. Asmodeus is a natural flirt and considered to be very charming. He takes pride in his looks and considers himself a "gift meant to be shared with the entire world". As such, he takes extra care of his appearance and strictly follows a beauty ritual. Despite his narcissism, Asmodeus is hinted to be insecure and a seeker of love and attention.