Luíza Ghelardi Sorrentino, better known as Luluca, is a Brazilian YouTuber, digital influencer, actress and voice actress. Luluca was born in São Paulo and began her career in 2015, when she began publishing videos on the YouTube platform. Her channel, Crescendo com Luluca, now has more than 5.6 billion views and 15.3 million subscribers, and the YouTuber has become famous among children and teenagers. In parallel to her career on the internet, the influencer has released several books. In addition, she worked in the voice acting industry, with the character Luna in the animated feature film Missão Antena: Uma Aventura Intergaláctica, starring alongside fellow YouTuber Gato Galáctico, who voiced the character Allan.