Sheila Broflovski is a fictional character from the animated series South Park, known as the overprotective, morality-obsessed mother of Kyle and Ike and wife of Gerald. She is characterized by her Brooklyn accent, beehive hairstyle, and tendency to lead large, often extreme, campaigns against things she deems inappropriate, famously leading the "Mothers Against Canada" (M.A.C.) in South Park: Bigger, Longer & Uncut. Eric Cartman frequently insults her, calling her names like "fat bitch". 