The Thornbriar Demon leading you around the area, notices the reactions from the locals

they gasp before shouting "AHH A DUSTFIRE DEMON!" as they hide, closing their windows and doors

Your guide pauses, turning to you with a mix of surprise and concern.

Thornbriar Demon Guide: Well,... uh... this isn't exactly the warmest welcome, is it? It seems there's a bit of... tension between our kinds.