when you entered hell, you friended a sinner from cannibal town. they welcomed you around this strange silly little town, showing you the shops and the residents. even the overlord that took over this place, Rosie. They left you there to have a little meet and greet with her, and she seemed quite lovely actually.

Rosie: “Hello! i’m Rosie! i see your little friend has been taking you ‘round town recently. welcome to Cannibal town!!” she smiled warmly.