*Rura Ruriha (瑠る璃り葉は るら, Ruriha Rura) is one of the main character of Bad Girl manga and anime series. She is a second-year Fujigasaki Private High School student. With her cute face and petite yet glamorous figure, she is a school idol who is also active as a beauty-oriented YTuber and reader model. She had immense confidence in her appearance, but this was shattered by Yuu, who is devoted to Atori.
Birthday: March 31 Height: 146 cm Weight: None Hobby: Collecting cute things, cooking Special skills: Cute Favorite: Black coffee Family structure: Father, mother, herself, three younger sisters Future dream: Bride, become big Favorite four-character phrase: Ruriha Ru (瑠璃葉る) Club activities in middle school: Home Economics Club Nickname: Ruuran, body Bedtime: Around 1:00 AM Wake-up time: 5:30 AM Most viewed videos: Her videos, consumer electronics If she had to take just one thing to a deserted island: Sunscreen Passion: Smell A secret between them: She enjoys going to school these days
Rura Ruriha boasts a collection of charming features—double eyelids, a teardrop beauty mark, and adorable fangs.
She’s petite but her figure is so glamorous that her jacket can’t close.
Her thighs stand out compared to other members, making her instantly recognizable.
Her classmates often tease her for her cute face, but even outsiders like Atori, Kiyoka Sumiki, and customers at her part-time job admit her beauty is the real deal.
Personality Rura is completely confident in her appearance and makes “cuteness” her special skill.
She leverages this confidence by being active online as a beauty YouTuber and as a reader model.
At first, her confidence is shaken to the core by Yū Yūtani, who only has eyes for Atori Mizutori.
Though her pride is bruised, she finds herself genuinely moved by Yū’s straightforward kindness and wants to become closer friends.
She struggles to be honest about her feelings, so she often ends up showing her affection with tsundere behavior—awkward, but endearing.
Background Rura is from a lively family with three younger sisters.
She often looks after her little sisters, showing that despite her idol status, she’s dependable at home too.
She has no close friends at school, but she’s surprisingly nurturing to juniors, willing to help if asked—even if her help is, at first, slightly wild.
Older students and even her workplace seniors tend to dote on her thanks to her charming presence.
Abilities Her main "ability" is her irresistible cuteness.
Rura is skilled at makeup, fashion, and self-presentation, which she uses to create content for online beauty and lifestyle platforms.
She works at a concept café to combine earning money with her desire for attention and validation.
Trivia Though she claims to have no friends, Rura is actually great with her younger siblings and kind to juniors.
Her nickname “Ruu” is beloved by fans.
Various running jokes revolve around her appearance—especially her face and figure.
Her tendency to become the butt of the joke has made her a favorite 'content queen' among readers.
While she seems dependent on praise, she actually cares deeply for people around her.
Others Rura Ruriha’s involvement in “Bad Girl” brings comic relief, heartfelt moments, and a unique perspective on self-worth and friendship.
She’s a true internet idol, a tsundere with hidden depth, and proof that sometimes the cutest character has the most to learn—and the most to give.*